Generation Play, Grow & Learn

For three decades, Playgro has been trusted by parents around the world to support learning and growth, stimulate curiosity and color baby’s world with imagination and fun!

Flat Comfort Bear

Sensory Friend Salo Sloth

Dreamtime Soothing Sounds and Lights Hedgehog

Playgro Story

Founded in 1992 in Melbourne, Australia – we remain a proud Australian owned family business. Want to know more about the Playgro journey?

30 Years of Playgro

Wow, time flies when you're having fun! For more than 30 years Playgro has proudly developed innovative, quality, and much loved infant toys for babies around the world. From humble beginnings in Melbourne Australia - Playgro has grown into a successful international business. We are passionate about babies and toddlers - we love sharing our products with families around the world.

Designed In Australia

We feel very lucky to live and work in one of the most beautiful places in the world. Our fresh air, great beaches, magnificent flora and fauna, and relaxed lifestyle make living and working here pretty special. We don't sit around on the beach all day though - we are always busy dreaming up our next range of developmental infant toys for the global market.

Our amazing team of product developers, industrial designers, graphic designers and illustrators are constantly in creative mode - designing products that provide opportunities for baby to think, look, listen and move - and most importantly - smile.

Quality & Safety

Our Quality Control team is extremely vigilant - always triple checking that our products are safe for babies.

All Playgro toys undergo rigorous Quality Control and safety testing. 100% of Playgro toys are tested to worldwide standards.

All Playgro Toys are: Non Toxic, Phthalate Free, Lead Free & BPA Free

Age For Stage

They just grow so fast, don’t they? Our Age of stage guide helps parents select the most age appropriate products for their little one and gives a starting age from which baby will be able to enjoy and interact with each product in different ways.

Read about our Age for Stage System


Don’t worry – we’ve thought of everything! Bath time? Play Time? Bed Time? Time for Teething? Time for a car trip? At Playgro we create toys that engage and entertain. We focus on each key developmental stage and include features to assist baby develop through play. From stimulating toys to entertain baby while in car, play gyms to get baby moving, and bath toys to make bath time fun, to calming mobiles and soothing teether toys – we’ve got it covered.

 Choose products

Brand Reps

Recognise these cuties? As divine as they are – they are not professional models – just 100% Playgro fans. Our brand reps are nominated by Playgro mums and dads, grandmas, aunties and best friends. Join us on our social channels to hear about any upcoming brand rep opportunities.






Playgro news and general interest articles that are definitely worth a read. If you are interested in submitting an article as a guest blogger – please submit articles to

Bath Toys

Get the best out of your bath toys! We love bath time at Playgro!  It is such a wonderful multi-sensory experience for baby.  It also provides a lovely bonding experience for parent and baby.  Bath toys provide lots of opportunities for bath time fun and to stimulate baby's senses.   Playgro creates some of the BEST

Q&A with Playgro Mums & Dads

The Playgro family has always been inspired by watching our own children play and grow.  It’s amazing how quickly our little angels grow into toddlers, then pre-schoolers….and all of a sudden teenagers and young adults.  Some of our Playgro mums and dads look back on those precious first few months with their first born and

Best Toys for your next Baby Shower

Ok – you’ve been invited to a baby shower and have no idea what to buy, or you’re putting together your list on a baby registry – where do you start?   We are here to help.   There are a million and one potential purchases you can make for an upcoming arrival. Do you go for