Playgro Development Story
(Designed in Australia)

Inspired by watching our own children play and grow, we blend valuable insight with leading edge technology to create products to meet the needs of parents and babies around the world.

We are specialist developers of Infant Developmental Toys.
Our talent is creating products that engage and delight babies, whilst encouraging them to practice important skills relevant to their developmental stage. We have a talented team of product developers, industrial designers, graphic designers and illustrators who create unique product designs and characters. We have the ability to combine our experience with market insights and trends to create ideas – and then develop them from concept through to finished product.

30 Years of Playgro

Wow, time flies when you're having fun! For more than 30 years Playgro has proudly developed innovative, quality, and much loved infant toys for babies around the world. From humble beginnings in Melbourne Australia - Playgro has grown into a successful international business. We are passionate about babies and toddlers - we love sharing our products with families around the world.

Designed In Australia

We feel very lucky to live and work in one of the most beautiful places in the world. Our fresh air, great beaches, magnificent flora and fauna, and relaxed lifestyle make living and working here pretty special. We don't sit around on the beach all day though - we are always busy dreaming up our next range of developmental infant toys for the global market.

Our amazing team of product developers, industrial designers, graphic designers and illustrators are constantly in creative mode - designing products that provide opportunities for baby to think, look, listen and move - and most importantly - smile.

Quality & Safety

Our Quality Control team is extremely vigilant - always triple checking that our products are safe for babies.

All Playgro toys undergo rigorous Quality Control and safety testing. 100% of Playgro toys are tested to worldwide standards.

All Playgro Toys are: Non Toxic, Phthalate Free, Lead Free & BPA Free